Do you know you you are marketing to? Who is your target persona? Creating your Customer Persona is all about identifying your ideal customer. Some businesses will have one, others may have 3 or 4. Your customer persona is specific kind of segmentation that can be useful in bringing your target audience to life, helping […]
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5 Things You Can Do Right Now To Increase Sales For Your Business 1. Tell more people have you can improve their lives. So, for instance, we can promote your business for you. So instead of you having to promote yourselves, or spend time building your social media following – we can, straightaway, tell […]
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2 Minute Tip!!! Need to refresh your email layout? According to the graphic designer, Mary Stribley, an “angular layout is both enticing to look at as well as functional to order lots of information and imagery.” Try a zigzag look! It is quite easy to do. Create angles through using imagery or colour blocking in […]
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Lisa Nichols of Straight Talk Social Media shares her 10 minute Top Tips on Instagram for your business. This month, Lisa talks about the difference between the Instagram Grid and Instagram Stories plus some great ideas for content. If you would like to find out more about using instagram for your specific business, then contact […]
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Buy Local this Christmas Get your guide to buying locally to help you buy the best local gifts this Christmas with this guide from our very own Carrie Rainbow, from Otter & Moose – the perfect site for local gift buying. Get my guide
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Show your clients how much you appreciate them Corporate gifts are a lovely way to show appreciation to your clients, but it is important to give it some thought if you want to have the right impact. A gift that ends up in a drawer isn’t giving the positive experience you may hope for and […]
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On the whole I do enjoy getting emails from customers. The best ones are probably when they buy something from us… but almost as good is when they want confirmation that they’ve saved themselves time and money. An example of this popped into my inbox a short while ago – a customer asking me if […]
Read More >Now the initial fuss of GDPR has died down, it is time to think about growing a good quality email list of subscribers interested in your content. You’ve probably heard about ‘lead magnets’ or ‘hooks’ to tempt recipients on to your database. This is something valuable that you provide to your visitors in return for […]
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